Virtue Personal Training

New to the Health and Fitness market Virtue Personal Training asked zynk to design their high end flagship facility in the City.  zynk worked on the brand strategy, brand identity and interiors for the new brand.

Brief: To develop a high end personal training club which appeals to cash rich time poor city workers. 

Solution: A totally unique product required a totally unique solution, dark timbers, sweeping lines an 'egg' shaped meeting pod combine to make this concept totally different in the Health and Fitness market.

Client: DNA Fitness