IsoSpa Fitness and Health

Serco Leisure needed a new brand and interior personality for its operating brand which runs within a number of Local Authority sites it manages. zynk created the new brand name, identity and interiors.

Brief: To develop an all encompassing new Health & Fitness brand which will appeal to a number of differing user groups.

Solution: zynk developed a concept called 'Natural Vitaly' which is expressed by a number of Natural Elements which come together to give a distinctive and unique personality.

Client: Serco Leisure